001(improved)

        About Us
        Citizen Charter
        10 Commandments
        Resume
        Policy & Planning
        Administrative SetUp
        Apex Cooperatives
        RTI Act
        FAQ
        Downloads
        Bye-Laws
        Tender/Notices

MILKFED-MARKETING & EXPORT

MARKETING AND EXPORT
	MARKETING ACTIVITIES
	MILKFED is serving nation wide consumers through its net work of Regional Offices and very strong distribution channels. Milkfed markets a wide range variety of Verks products which include liquid milk, skimmed milk powder, whole milk powder , infant food , ghee, table butter, cheese lassi, SFM, Ice Cream, UHT milk , Dairy whitner, SFM , Raseela, Curd ,Paneer etc. the annual turn over of Milkfed has crossed Rs. 1255 crores. Verka is a premium price over powders manufactured by competitors which include multi-national as well as private trade and other Cooperative Federations. Now, Verka is known for its quality, freshness, purity and of course its home made taste. After winning faith of innumerable consumers, Verka did not stop. Changing items brought new trends, needs, tastes and hopes. Verka, dynamic as ever too acquired newer forms of adding values to milk and milk products. Apart from introducing new variants of UHT long shelf life milk. SFM is carry away bottles, cold Coffee and long shelf life curd. We are working on developing orange , pine apple and elaichi based drinks.Verka Ice Cream in different flavours and packaging is available in the market. Many new products are in pipe line . In true sense, milk had never meant so much before
	RETAIL MARKETING
	Retail market is being leveraged to increase sales. Arrangements have been made for supplying Verka milk and milk products to “Bharti Wal Mart”,“Reliance Fresh”and “Aditya Birla”.. Besides, Verka brand products are also being made available to remote rural areas.
	EXPORT OF MILK PRODUCTS
	After carving a niche in the national market, Verka brand has reached in foreign market also. MILKFED has established its Ghee market in Middle East. Verka Ghee reached all the emirates and is available almost in all super markets. The penetration is so deep that Verka Ghee is available even in far off labour camps. In addition to Dubai, Saudi Arabia, Muscat, Australia and Japan, Verka Ghee is exported to Newzealand and Malaysia also.

For more details Click www.verka.coop